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MarketMuse
MarketMuse is an AI content intelligence platform that leverages artificial intelligence to automate content strategy, topic modeling, and SEO optimization, from planning to creation, analysis, and refinement.
- Launch Date
- 2013
- Monthly Visitors
- 11.7K
- Country of Origin
- united States
- Platform
- Web
- Language
- english
Keywords
- content strategy
- SEO optimization
- Topic modeling
- Content gap analysis
- Keyword research
- Topic authority
- Content clusters
- Search engine optimization tools
- AI content platform
- Site inventory analysis
- Competitor content analysis
- Content planning briefs
- Increase organic traffic
- Digital marketing tools
- Content optimization workflow
Platform Description
MarketMuse is a content intelligence platform that leverages artificial intelligence to support content strategy, topic modeling, and SEO. The platform automatically analyzes the content you create or run, giving you the ability to diagnose topic coverage and content quality across your site and pinpoint areas of weakness. this gives businesses or marketers a clear picture of what topics need to be covered more and what content needs to be supplemented.
In actual use, MarketMuse scans your website's content inventory and visually shows you major keywords, cluster relationships between content, and content gaps compared to your competitors. based on this data, users can plan and brief content efficiently and understand what structure and length to write for each topic to maximize SEO performance. And with AI-suggested metrics like topic authority, personalization difficulty, and potential traffic, it's easy to determine which content to prioritize.
MarketMuse is a web-based platform optimized for collaboration among content strategists, SEO experts, writers, editors, and marketing teams. it connects them in a single workflow from ideation to writing, revision, and optimization, while AI analyzes the latest algorithm changes in search engines, user search intent, and search results page structure to provide real-time feedback. this enables you to make data-driven content creation decisions and reliably improve search visibility and traffic.
Core Features
-
topic gap analysis
the ability to compare your site and competitor content to identify topics you haven't covered.
-
evaluating topic authority
ability to evaluate your site's authority on specific topics
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personalization difficulty metrics
difficulty metric to assess your likelihood of ranking relative to competitors in that topic
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automate your content inventory
ability to scan site-wide content and automatically generate inventory and performance metrics
-
create a content brief
ability to create article briefs for writers and editors, including structure, keywords, questions, related topics, and more
-
content optimization score
ability to score how much search engine and topic coverage has been met for new or existing content
-
Analyzing SERPs
the ability to analyze the structure, media, links, and more of the top-ranking pages in the search results page
-
internal and external link recommendations
ability to find internal and external linking opportunities to increase connectivity between content
Use Cases
- analyze your content inventory
- building subject matter authority
- identify keyword gaps
- designing content clusters
- Create SEO content briefs
- analyzing search results pages
- SERP X-Ray
- internal link recommendations
- Create an AI draft
- content optimization score
- benchmark competitor content
- predicting potential traffic
- advanced research workflows
- large content publishers
- marketing agency content strategy
How to Use
enter a topic and start researching
strategizing and briefing
content creation and optimization
monitoring
Plans
| Plan | Price | Key Features |
|---|---|---|
| Free | $0 | • 1 user • Ability to export saved posts • 10 queries per month • Access to Topic Navigator |
| Optimize | $99/mo | • Free plan features included • 1 site inventory • 100 tracked topics • 5 content briefs per month • Access to Article Briefs • 1 content strategy document per month • Export support for articles, applications, and documents • 100 queries per month |
| Research | $249/mo | • Optimize plan features included • 3 users • 1,000 tracked topics • 10 content briefs per month • 3 content strategy articles per month • Unlimited queries |
| Strategy | $499/mo | • Research plan features included • 5 users • 10,000 tracked topics • 20 content briefs per month • Full access to all 9 brief types • 5 content strategy documents per month |
FAQs
-
MarketMuse is an AI-powered content strategy and optimization platform that helps users improve the quality of their website content and write search engine-optimized articles. The platform doesn't just recommend keywords, it uses topic modeling and semantic analysis to assess the depth, expertise, and relevance of content. MarketMuse uses artificial intelligence to analyze millions of webpages to provide data on what content is trusted on a particular topic, where it falls short, and what topics need to be strengthened against competitors.This helps users improve search rankings, build brand authority, and organize their content strategy.
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MarketMuse is used by teams that use content to communicate with or educate their customers, including brands, publishers, and marketing agencies.Typical day-to-day users include SEO professionals, content strategists, editors, writers, and digital content managers.They use MarketMuse to improve the quality of their content and create topic strategies optimized for their target audience.
-
yes, MarketMuse is a real AI-powered content analysis solution that has been utilizing artificial intelligence (AI) for over a decade. The AI automatically ingests hundreds to thousands of pieces of content for the pages and topics being analyzed, removes low-quality data, and then combines proprietary algorithms and open-source models to perform part-of-speech classification and topic relevance calculations. this provides users with more accurate insights to make their content more competitive.
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no, MarketMuse is not a CMS that directly manages or edits content. Instead, it provides content inventory and analytics data points to help users build content strategy and make decisions. in other words, MarketMuse is not an "operations tool" but an "insights tool to help you analyze and plan your content.
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MarketMuse helps users create content quickly through its Optimize application with generative AI capabilities, but it doesn't write content for you. The core of the platform is to tell you "what to write and how much to write" and help you improve the authority and quality of your existing content.
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MarketMuse is a platform designed by content strategists and SEO practitioners that provides far more sophisticated data than traditional keyword analysis tools.Key differentiators from other tools include
- Provides proprietary data and AI-powered analytics
- Automates content cluster analysis and planning in minutes with AI
- Provides content inventory and research workflows instead of keyword-by-keyword analysis
- Automated auditing capabilities without spreadsheet-based research
- Generate high-quality keyword suggestions with patented topic modeling technology
- Provides more contextual accuracy and meaning-based recommendations than TF-IDF or simple correlation SEO
this gives users a bird's eye view of topic authority, content weaknesses, and new areas of opportunity.
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