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Mailchimp

Mailchimp is a web-based integrated marketing platform that makes it easy to run your email marketing, marketing automation, SMS, and social channel management in one place.

4.0
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Launch Date
2001
Monthly Visitors
16.4M
Country of Origin
united States
Platform
Web
Language
6 languages · including English · Spanish · French · and more

Keywords

  • email marketing
  • Marketing automation
  • Campaign automation
  • Email campaigns
  • SMS marketing
  • Landing page creation
  • Drag and drop editor
  • User segmentation
  • AI marketing tools
  • Multichannel marketing
  • Data analytics
  • A/B testing

Platform Description

Mailchimp is a platform that makes it easy and organized to manage digital marketing, especially email. the drag-and-drop editor allows users to create email campaigns like newsletters without professional design skills, and the wide range of templates and AI tools available allow you to quickly organize messages that fit your brand. it's not just about sending emails, it's about marketing automation, which allows you to automatically send mail or SMS based on customer behavior. for example, you can send welcome emails to new subscribers or automatically send reminders to customers who have abandoned their carts. Segmentation features allow you to segment your customer groups for more precise targeting, and campaign performance reports let you see key metrics like open rates and click-through rates in real-time so you can refine your strategy. the beauty of Mailchimp is that you can manage all of this from a single dashboard. With support for not only email, but also landing pages, pop-up forms, social media posts, and API integrations, it's easy for beginners to get started, and more experienced marketers can take advantage of advanced automation and data analytics to get more sophisticated.

Core Features

  • drag-and-drop email campaign builder

    design template-based emails with an intuitive UI

  • automated marketing flows

    send automated emails and SMS based on customer journeys

  • granular audience segmentation

    automated segmentation based on behavior and predictions

  • A/B and multivariate testing

    ability to test subject line, content, send time, etc

  • SMS marketing integrations

    Build SMS campaigns and integrate with CRM (paid plans)

  • analytics & Comparison Reports

    benchmark-based analytics, including open rates, click-through rates, conversion rates, and more

  • landing pages and popup forms

    create popups and landings to convert website visitors

  • APIs and external integrations

    300+ integrations with Shopify, WooCommerce, Zapier, and more

Use Cases

  • email newsletters
  • automated welcome emails
  • abandoned cart reminder
  • A/B testing
  • landing page campaigns
  • mobile SMS campaigns
  • social ad retargeting
  • targeting customer segments
  • marketing funnel automation
  • Generate AI suggested titles
  • marketing Performance Reports
  • manage subscribers
  • multichannel publishing
  • API integration
  • campaign scheduling
  • utilizing comparison reports
  • customizable templates
  • automate the customer journey
  • predictive segmentation

How to Use

1

create a campaign

2

organize content

3

setting up automations and segments

4

shipping and performance checks

Plans

Plan Price Key Features
Free $0 • First 30 days of email support
• Popup Forms
Essentials • 24/7 Email & Chat Support
• Popup Forms
• A/B Testing
• Basic Marketing Automation Flows
Standard • Generative AI features
• Advanced segmentation & reporting
• Enhanced automations
• Support for custom-coded email templates
• Customizable popup forms
• Personalized onboarding
Premium • Unlimited users (seats) and unlimited audiences (audiences)
• Data migration support
• Assigned customer success manager
• Customizable pop-up forms
• Prioritized phone support
• Dedicated onboarding

FAQs

  • Mailchimp is a globally popular all-in-one marketing platform that centers on email marketing and also supports website creation, social media advertising, customer management, automation, and data analytics. it's easy to create newsletters and promotional emails with drag-and-drop functionality, and you can use customer segmentation, A/B testing, automation flows, and more to keep your marketing efforts efficient and organized.
  • email marketing software is a tool for delivering commercial information to customers based on the email lists that a business has. it's used for a variety of purposes, including new product news, discount offers, content sharing, and more, to promote your brand and increase customer engagement.
  • Email marketing platforms like Mailchimp simplify the process of creating, sending, and managing email campaigns and their performance. you can consolidate audience management, campaign organization, and performance monitoring in one platform.
  • - Promotional emails - Promote products, services, discounts, events, and more
    - Product update emails - Communicate new or improved product news
    - Digital newsletters - share news, articles, and industry updates sent on a regular basis
    - Transactional emails - sent automatically based on customer behavior, such as purchase confirmation, review requests, etc
  • answer. Mailchimp offers simple website building features that make it easy to create branded landing pages or promotional sites without any development knowledge.
  • yes, you can. Mailchimp integrates with major social media channels like Facebook and Instagram, so you can manage posts and run ads in one place
  • Mailchimp's AI marketing tools help you do more with email subject line suggestions, content optimization, analytics support, and more.
  • Mailchimp offers both free and paid plans.

    - Free plan: Basic email sending, simple audience management, and pop-up forms (great for smaller users)
    - Essentials plan: includes A/B testing, basic automation, and more support features
    - Standard plan: Offers predictive segmentation, behavioral targeting, and enhanced automation (best for growth-stage companies)
    - Premium plan: unlimited audiences, dedicated manager, prioritized phone support, and advanced features (for larger businesses)
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