

Frase
Frase is a platform that brings keyword research and writing optimization together to help anyone write for search engines quickly and efficiently.

- Launch Date
- 2018
- Monthly Visitors
- 188K
- Country of Origin
- united States
- Platform
- Web
- Language
- english
Keywords
- AI content generation
- SEO optimization
- content briefs
- keyword research
- competitor analysis
- content refresh
- writing assistant
- writing summaries
- keyword density
- topic gaps
- real-time scoring
- outline auto-generation
- content editing
- content strategy
- content improvement
- content strategy
- content improvement
Platform Description
Frase is a platform that helps you find ideas for your writing and optimize your search engine optimization (SEO) at the same time. you type in a topic or keyword of your choice, and it analyzes what your competitors are writing about and automatically creates outlines and briefs for your posts based on that. this makes it easy to know what to include before you start writing.
As you write your post, it will give you a real-time score, letting you know if you've included keywords and if your sentences are good for search engines. It also gives you the ability to freshen up old posts, rewrite some paragraphs, and repurpose long posts by summarizing them into shorter ones. it's great for blog posts, newsletters, marketing pieces, and more.
It's easy to use, even for beginners, because the organization is simple and you can see all the features at a glance on the dashboard. however, users should note that some advanced features cost extra and the quality of AI-generated drafts is inconsistent.
Core Features
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analyze competitive SERPs
identify top content structures and keywords for specific topics
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automatically generate content briefs
provide authoring guidelines
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real-time content optimization scores
evaluate how well your content meets SEO criteria
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automate outlining
quickly organize the structure and flow of your posts
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summarize content
summarize long articles into short ones
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rewrite paragraphs
trim existing paragraphs to make them cleaner or clearer
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keyword research and topic gap analysis
fill in keywords or topics you missed
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content Performance Analytics Dashboard
tracking content performance (traffic, clicks, etc.) after creation
Use Cases
- write a blog post
- writing articles
- create a landing page
- content marketing
- SEO strategy
- keyword targeting
- edit content
- create an outline
- update old posts
- compare competitors
- article Summary
- topic guides
- documentation rewriting
- content briefing
- on-page optimization
How to Use
create an account and sign in
enter a topic or keyword
create briefs/outlines and write content
view optimization scores and track performance
Plans
Plan | Price | Key Features |
---|---|---|
Free | $0 | • Number of answers per month Up to 100 successful answers • Up to 20 pages can be crawled • Limited access to basic features |
Starter | $45/mo | • 1 user • Content creation and optimization 15 articles/month • AI document generation ($2/document, instant generation) • Save 1 brand voice • Save 3 reference documents • Set 30 custom terms • SEO analysis (1 domain) • 50 pages of content opportunity exploration • Generate unlimited AI words • Use unlimited AI tools • Frase Answers add-on available |
Professional | $115/mo | • Includes Starter features • 3 users (up to 9 additional users, $25/month per user) • Create and optimize 75 pieces of content/month • Save 5 brand voices • Save 15 reference documents • Set 100 custom terms • SEO analysis (unlimited domains & 1 account) • 200 pages of content opportunity exploration • Prioritized support • Frase Answers, API add-ons available |
Enterprise | Custom | • Professional features included • Customization • Content project volume pricing • AI document generation volume pricing • Customized brand voice & terminology • Customizable reference documents • Unlimited domains & multi-account integrations • Customized content monitoring & real-time alerts • Advanced security compliance • Dedicated onboarding & account manager • Frase Answers, API add-ons available |
Pay as you go | Payment by case | • No subscription required • 2 per AI document created • Volume bundles available • Scalable as needed |
FAQs
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Frase is an AI-powered content research and optimization platform that supports the entire content creation process, from keyword analysis to outlining, writing, and SEO optimization. it's designed to help you quickly create high-quality content optimized for both search engines and generative AI.
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Frase is a platform that helps marketers write faster, more accurate articles that start with keywords and are search- and generative-engine optimized. it supports the entire content workflow from research, outlining, drafting, and optimization to drive traffic for organic growth.
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- Research: Analyze top SERPs for desired keywords and extract insights
- Outline: Create an organized outline that includes all of your key topics
- Write: Utilize AI to help you draft article sections, improve sentences, etc
- Optimize: Search engine-generated optimization based on Topic Score and GEO Score -
Frase is used by content marketers, digital marketers, marketing agencies, and other content creators to streamline the research, writing, and optimization process and drive organic traffic through high-quality content.
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yes, Frase offers a plan that includes a free trial before you pay.
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- Free (Occasional) plan: Up to 10,000 words
- Basic, Team, and Enterprise plans: unlimited words -
we support many languages, including English, Spanish, French, German, Italian, Dutch, Portuguese, Danish, Norwegian, Finnish, Swedish, Romanian, Polish, Russian, Hindi, Indonesian, Malay, Thai, Korean, and Japanese.
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