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Buffer
Buffer is an intuitive social media management platform that makes it easy to schedule, post, and analyze multiple social media accounts in one place.
- Launch Date
- 2010
- Monthly Visitors
- 3.3M
- Country of Origin
- united States
- Platform
- App · Web
- Language
- english
Keywords
- social Media Management
- Content Scheduling
- Post Scheduling
- Social Media Marketing Tools
- Brand Account Management
- Post Analytics
- Team Collaboration Tools
- Social Media Content Automation
- Buffer Platform
- Multi-Account Management Tools
- Social Media Dashboard
- Marketing Automation Platform
- Social Media Content Management
Platform Description
Buffer is a smart platform that lets you manage multiple social media accounts at once. users can connect multiple channels, including Instagram, Facebook, X (Twitter), LinkedIn, and more, create posts from one dashboard and schedule them to automatically upload at a date and time of their choosing. this streamlines content operations by allowing users to manage their schedules all at once, rather than having to access each channel individually.
Buffer also provides data on how your posts perform after they're uploaded, so you can see what content is resonating. for example, it provides a visual representation of clicks, likes, shares, engagement rates, and more, making it easy for beginners to adjust their content strategy. there's also a team collaboration feature, so multiple people can review and approve content together and divide up the work.
The user interface is simple and intuitive. it's available in a web browser or mobile app, and drag-and-drop scheduling is a breeze. Key features include post scheduling automation and a performance analytics dashboard to help you save time and run a strategic social media presence. Buffer is a trusted global social media management tool with a transparent operating culture and user-centered design.
Core Features
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scheduling and automating posts
schedule posts for each social channel in advance and set them to publish automatically
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unlimited idea storage
collect content ideas in one place and turn them into future posts
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AI Assistant
automatically generate or improve post copy and captions
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social analytics
visualize key performance data, such as viewability, clicks, engagement, and more
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engagement inboxes
unified management of user reactions, including comments and messages
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hashtag Manager
store and manage your favorite hashtags and make recommendations based on performance data
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schedule your first comment
automatically post the first comment with a post on Instagram, etc
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team permissions and approval workflows
manage collaboration to review and approve content as a team and delineate roles
Use Cases
- schedule a post
- multichannel Management
- content Calendar
- brandSNSOperations
- individual Creator Marketing
- team account collaboration
- performance Analysis Reports
- autopublishing
- social media automation
- manage account permissions
- link shortening and tracking
- post-publication analytics
- influencer content management
- Social Media Content Library
- Social media brand growth
How to Use
linking accounts
creating content
check your publishing schedule
performance analytics
Plans
| Plan | Price | Key Features |
|---|---|---|
| Free | $0 | • Schedule 10 posts per channel • 100 ideas saved • 1 user account • AI Assistant • Basic analytics • World-class customer support |
| Essentials | $6/Per channel/mo | • Free plan features include • Schedule unlimited posts per channel • Unlimited idea storage • Advanced analytics • Engagement inbox • Hashtag manager • Schedule first comments |
| Team | $12/Per channel/mo | • Essentials plan features included • Unlimited user accounts • Manage access levels • Content approval workflows |
FAQs
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Buffer is a social media management platform that lets you schedule, publish, analyze, and manage engagement across multiple social media channels in one place. designed to help businesses, creators, and marketers run their content more efficiently, it leverages AI to generate post copy and analyze performance data to maximize the efficiency of social media operations.
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Buffer has different support for each of the major social platforms.
- Auto-posting: most business accounts support the auto-posting feature.
- Posting notifications: Some channels, such as Facebook Groups, Instagram personal accounts, and YouTube Shorts, offer manual notifications to remind you to post.
- Basic analytics: Almost all major channels offer basic post performance analytics.
- Advanced analytics: In-depth data analysis is available for Facebook Pages, Instagram Business and Creator accounts, LinkedIn Pages, X (Twitter) Premium accounts, and more.
- Engagement management: Comment and message management features are available for Instagram Business and Creator accounts, Facebook Pages, and more. -
yes, you can. The Essentials and Team plans come with a 14-day free trial period. you can choose to pay at any time during your trial, or switch to the free plan.
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Buffer helps you create content in a variety of formats to effectively reach your target audience. it supports all major formats, including text posts, link posts, image posts, video posts, GIF posts, Twitter (X) threads, reels, carousels, stories, and splash pages. You can also create graphics with Canva, Unsplash, or add GIFs and visuals with Buffer's integrated design tools, and it offers feedback to help you improve the quality of your content.
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Buffer lets you share content to multiple platforms from one dashboard.
supported channels are Instagram, TikTok, Facebook, X (Twitter), Pinterest, LinkedIn, YouTube Shorts, Google Business Profile, Bluesky, Mastodon, Threads, and Start Page. -
While Buffer itself isn't a tool to automatically make your content go viral, it does provide tools to maximize exposure and engagement, including auto-posting at optimal times, hashtag recommendations, and cross-channel cross-posting. this can help you increase your views and engagement rates and strengthen your connection with your community.
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social media scheduling is the ability to plan posts to automatically publish at a time of your choosing. You can add posts to a queue or calendar in Buffer and they'll automatically publish at the optimal time for each platform, saving you time and maximizing exposure.
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- Free Plan: 10 per channel
- Essentials / Team Plan: up to 2,000 per channel
more information can be found in the Buffer help center. -
yes. you can schedule the same post to multiple platforms at once by selecting multiple channels by clicking the + New button at the top of the dashboard. the selected channels are colored to help you distinguish them.
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social media analytics is the process of collecting and analyzing social media data to improve your marketing strategy and performance. key metrics include likes, comments, engagement rates, follower growth, clicks, and more.
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Buffer's AI Assistant is a feature that uses artificial intelligence to help you generate social media post ideas, repurpose existing content, summarize long posts, and more. Powered by OpenAI's Advanced Language Model (API), it analyzes your input to automatically generate posts with the right tone and length for each platform. It also uses machine learning algorithms to learn trends and engagement patterns to suggest content styles that get the most engagement in real time.
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no. Buffer uses OpenAI's Large Language Model (LLM) to power its AI capabilities. When using the AI Assistant, only the text you type is sent to the OpenAI API to generate results, and no other account information, media files, scheduled content, etc. are ever shared.
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