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ActiveCampaign
ActiveCampaign is an all-in-one marketing automation platform that integrates email, SMS, and CRM to automatically execute personalized marketing based on customer behavior and design efficient customer journeys.
- Launch Date
- 2003
- Monthly Visitors
- 345K
- Country of Origin
- Canada
- Platform
- Web
- Language
- support for multiple languages · including English
Keywords
- email Marketing Automation
- Marketing Automation Tool
- CRM Integration Platform
- ActiveCampaign Reviews
- Customer Segmentation Tool
- Marketing Campaign Automation
- Multi-channel Marketing Platform
- Lead Nurturing Automation
- SMS Marketing Platform
- WhatsApp Marketing Automation
- Small Business Marketing Solutions
- Personalization Marketing Platform
Platform Description
ActiveCampaign is a cloud-based platform designed to bring together email marketing, customer relationship management (CRM), and marketing automation in one system. users can easily design emails with drag-and-drop functionality, segment customer groups to send personalized messages, and set up workflows to automatically send follow-up messages based on specific actions (e.g., email opens, website visits, etc.). with these features, you can reduce repetitive marketing tasks and give your customers the information they need at the right time to drive high conversion rates and loyalty.
ActiveCampaign can also track user behavior on your website and in your apps, and use that data to automatically execute personalized marketing strategies. you can run integrated campaigns that work with multiple channels - not just email, but SMS, WhatsApp, landing pages, social media ads, and more - and visually design and manage customer journeys step-by-step. this allows marketing teams to efficiently manage multiple channels simultaneously while automating communications that are tailored to customer interests and buying patterns.
In terms of user experience, ActiveCampaign offers a beginner-friendly interface and a wealth of templates and automation examples to help you learn quickly. there's a consistent flow from creating email campaigns to designing automations to analyzing reports, and the real-time performance analysis dashboard lets you see how your campaigns are performing immediately. because of this systematic structure, ActiveCampaign is used by organizations ranging from small businesses to global brands to streamline customer care and marketing at the same time.
Core Features
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creating email marketing
create emails with templates and the editor
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marketing automation workflows
configure trigger-based automation flows
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customer segmentation and targeting
data-driven personalized audience segmentation
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omnichannel messaging
multi-channel sending: email, SMS, WhatsApp, etc
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CRM and sales automation
automate lead management and sales pipelines
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analytics and reports
visualize campaign performance metrics
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integrations and integrations
integrating with external apps and APIs
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AI-enabled and predictive capabilities
predict and automatically optimize shipping times
Use Cases
- automate email campaigns
- customer segmentation
- lead scoring
- sales pipeline management
- SMS Marketing
- WhatsApp Messaging
- landing Page Builder
- behavior-based triggers
- multichannel Marketing
- marketingCRM Integration
- designing automated workflows
- map the customer journey
- increase eCommerce sales
- subscriptionBusinessMarketing
- eventers
How to Use
default settings
design a campaign or automation
setting up channels and distributing content
monitoring performance
Plans
| Plan | Price | Key Features |
|---|---|---|
| Starter | $15/mo | • Number of email campaigns: 1 • Basic email editor • Basic automations • Basic email segments • Basic reports and statistics • Basic customer support |
| Plus | $49/mo | • Starter plan features included • Number of email campaigns: 3 • AI content recommendations • Enhanced automation • Advanced segmentation and personalization • A/B testing capabilities • AI-powered email subject line generator • Email scheduling • Smart reports |
| Pro | $79/mo | • Plus plan features included • Number of campaigns: unlimited • Unlimited segments and templates • Advanced AI automation • AI performance optimization assistant • Multi-channel integrations • Advanced reporting dashboards • Premium customer support |
| Enterprise | $145/mo | • Pro plan features include • Dedicated account manager and prioritized support • Build custom workflows and extend APIs • Multi-brand/team account management • Role-based permission control • Data governance and security enhancements • Personalized onboarding and technical support • Unlimited email sending and traffic |
FAQs
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ActiveCampaign is an intelligent marketing automation platform that combines AI and automation. more than 180,000 customers worldwide use the platform to automate email, sales, and marketing campaigns to maximize business results. it automates complex marketing processes to deliver more engaging interactions and personalized experiences throughout the customer journey.
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start by creating an account and then importing your contacts (customer/lead data). You can upload your existing data as a CSV file or connect with your CRM or eCommerce platform to synchronize your contacts automatically.
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yes, you can. ActiveCampaign offers an intuitive builder, AI-powered guides, and pre-made templates to help you create powerful automation workflows without coding. and if you want to get more advanced, our support team is always available to help.
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no. ActiveCampaign is designed to be intuitive rather than complex. all plans include free 1:1 coaching with an expert to help you set up the platform to fit your business goals and model. We also offer a free migration service that makes it easy to transfer your existing contacts, templates, segments, and campaigns. this allows you to run sophisticated marketing campaigns in a matter of days instead of spending weeks learning.
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once you run a campaign, you can see key metrics in real-time in the Reporting dashboard, including open rates, click-through rates, and conversion rates. this helps you analyze what content is working and continuously optimize your automation scenarios.
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create accounts and import contacts → Design campaigns or automation flows → Set segmentation and tagging conditions → Analyze and improve performance with post-launch reports
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yes, the ActiveCampaign Pages feature makes it easy for anyone to create landing pages. with drag-and-drop, you can create an unlimited number of high-converting landing pages that match your brand in minutes. With Pages, you can automatically create and tag new contacts upon form submission, trigger page visits to run automated workflows, and add payment integrations like "Buy Now" buttons to lead to purchases directly from your landing pages.
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ActiveCampaign tracks email open rates by embedding a 1-pixel transparent image in your HTML-based campaigns. when a customer opens the email and displays the image, it is downloaded from the server and recorded as an "open event". if the recipient has opted not to display the image, the open event is automatically tracked when they click a link in the email, meaning that there is also secondary tracking via link clicks. however, plain text emails don't have open tracking because they don't contain images.
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ActiveCampaign's AI content generator can automatically create email sequences, subject lines, social media posts, SMS campaigns, landing page copy, and more. you set the type of content you want, whether it's a welcome series, product announcement, re-engagement campaign, or seasonal promotion. all you need to do is describe your goals and target audience, and the AI agent will do the rest.
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plans start at $15 per month and adjust based on the number of contacts and features you need. all plans include the core features of ActiveCampaign: automated marketing and AI agents. We also offer a 14-day free trial to try out the entire platform without credit card information.
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