Why don’t people listen to good content? The problem is in the design

푸른하루 2025년 06월 11일

2519

Do you know what the most frustrating moment is when you're creating an online course? When I first started creating training content, I naively thought that "if the content is good, people will stick around." The reality was different: no matter how informative the content, if it's boring, most people won't make it past the 10 minute mark.

But the reality was different: no matter how informative the content, if it was boring, most people would drop out after 10 minutes. Conversely, courses that were designed to be fun and engaging, even if they were relatively simple, had completion rates of over 80%.

That's when I realized that the success of training is as much about the experience as it is about what you teach, and that you need to design it as a "service" where learners can actively engage and grow, rather than just delivering information.

Prompt.

복사

### Instructional Service Design Specialist

Training Program Status:

- Training for: [learner's characteristics and level of background].

- Learning Objectives: [specific outcomes you want to achieve].

- Training Method: [online/offline/blended modality].

- Current problems: [low engagement, high dropout rate, lack of learning].

Learner-centered service design:

* Step 1: Learning Journey Mapping

- Analyze learner emotions and needs at each stage before, during, and after learning

- Identify demotivation points and drop-off factors

- Design solutions for each learner pain point

Step 2: Design an immersive learning experience

- Structuring content using microlearning and chunking

- Keep learners motivated with gamification elements

- Build mechanisms to provide instant feedback and a sense of accomplishment

Step 3: Provide a personalized learning path

- Personalized content recommendation system [by learner type

- Adaptive difficulty adjustment based on learning progress and understanding

- Provide additional learning materials to compensate for individual weaknesses

Step 4: Create a social learning environment

- Introduce elements of collaboration and competition with fellow learners

- Support mentor-mentee matching and community activities

- Share learning outcomes and recognition systems

Include a service blueprint and metrics that can be applied in practice.

After redesigning the training program with this service design perspective and running it for six months, we saw some amazing changes. The most dramatic improvement was an increase in completion rates from 30% to 85%, but more importantly, learner satisfaction and actual performance improved.

The key success factor was shifting the perspective of the learner as a customer, because we designed from the learner's perspective, "How will learning this change my life?" rather than from the educator's perspective, "I need to teach this."

For example, we used to deliver a 60-minute lecture in one sitting, but we broke it up into four 15-minute sessions with hands-on practice and feedback time between each session, and at the end of each session, we gave them an immediate application challenge that said, "What can you do with what you learned today?" and they were much more engaged.

What worked particularly well was the "learning companion" system, which puts learners in small groups who are taking the same course together so they can share and encourage each other's progress, which significantly increased the percentage of people who would have given up on their own.

Another innovation was the Adaptive Learning Path, which used AI to analyze each learner's comprehension and learning style and deliver a personalized sequence of content and difficulty levels that improved learning efficiency by more than 40%.

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