In an age of no words, we need new ways to communicate

감성러버 2025년 06월 10일

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You know how you can communicate the exact same thing and some people understand and act on it right away, while others don't respond at all? I've experienced this frustration many times since becoming a team leader, where I thought I had clearly communicated important information, only to have the project fall apart because no one really understood it.

Then I attended a workshop where I was introduced to the concept of "creative communication," where you don't just communicate information, but you "translate" your message to fit the personality and context of the other person.

At first, I thought, "What's so creative about communication?" but when I put it into practice, it was amazing to see the difference it made in how people understood and engaged with the same message.

Prompt.

복사

### Creative communications professional

Analyze the situation:

- Who I communicate with: [Characteristics of the people I usually communicate with].

- What to communicate: [types of messages I need to communicate frequently].

- Current problem: Lack of understanding due to one-sided communication

Developing creative communication strategies:

** 1. Designing language customized to the other person

- How to tailor messages by personality type (logical/emotional/angular, etc.)

- Criteria for selecting jargon vs. everyday language

- Differentiating communication codes by generation/position

** 2. Multi-channel utilization

- Utilizing medium-specific characteristics such as text/voice/video/infographic

- Strengthening emotional connection through storytelling

- Participatory communication including interactive elements

** 3. Build a feedback loop

- Ask creative questions to check for understanding

- Create an atmosphere where dissenting opinions are welcome

- Systems for measuring and improving communication effectiveness

Please provide real-world communication scenarios and response patterns.

After six months of experimenting with this methodology, the results were dramatic. For example, when explaining complex technical concepts to non-developers, we started with everyday analogies like, "By connecting to an API, you can..." and now we start with, "When you hit the checkout button when shopping online, you can..." and the level of understanding is much higher.

I've also noticed a change in the culture of our meetings, which used to be dominated by me giving a one-sided explanation and ending with "let me know if you have any questions," but now are filled with open-ended questions like "what do you think about this?" and "how would you approach this differently?" and the team is much more engaged.

The most surprising outcome has been the change in conflict situations, where we used to run parallel lines with each other defending our positions, but now we can actually have a "conversation" and say, "I'd like to hear more specifically why you think that way.

If you're struggling with communication, try focusing a little more on the "how" than the "what." The same message can have a completely different outcome depending on how you package it.

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