Zeta Global’s Strategic Position in AI Marketing

Zeta Global leverages proprietary data and AI to build a defensible moat in the $47.32 billion AI marketing market projected for 2025. Its data cloud processes one trillion monthly signals, enabling hyper-personalization and real-time decision-making. Q2 2025 results show a 35% year-over-year revenue growth and a 52% increase in EBITDA. Strategic partnerships and ethical AI governance address privacy challenges while expanding cross-channel reach through LiveIntent integration. With AI marketing expected to reach $1.81 trillion by 2030, Zeta's data-driven platform delivers four times higher conversion rates and lower CPA.