ServiceNow vs. Figma: Enterprise Software Stock Comparison

ServiceNow and Figma leverage SaaS and PaaS technologies to offer software that aids enterprises in transforming their businesses. ServiceNow provides AI-powered workflow solutions through its cloud-based platform, while Figma offers a collaborative, browser-based design-prototyping platform. Which of these enterprise software stocks holds greater upside potential?

ServiceNow is expanding its footprint among enterprises with its Workflow Data Fabric, which combines data, analytics, and AI to deliver faster and smarter outcomes. The company is also exploring growth opportunities through collaborations with various partners. For the third quarter of 2025, subscription revenues are expected to grow by 19.5% year-over-year.

Figma is anticipated to benefit from its innovative portfolio, having expanded its product offerings at its annual Config conference. The company is adding new features to enhance user engagement, with third-quarter 2025 revenues projected to increase by 33% year-over-year.

In the past three months, ServiceNow shares have declined by 4.7%, while Figma shares have dropped by 56.4%. Both companies' stocks are currently considered overvalued.

ServiceNow's robust AI portfolio and strong partner network are expected to drive its clientele. In contrast, Figma faces stiff competition from established players like Adobe, Microsoft, and Atlassian. Currently, ServiceNow holds a Zacks Rank #3, while Figma holds a Zacks Rank #4.