Samsung and Google Join Dude Perfect for 2025 Hero Tour

A new era in fan-centered entertainment is emerging as Samsung, Google, and tms collaborate with Dude Perfect for the 2025 Hero Tour. This 21-stop nationwide event combines high-energy performances with Samsung Galaxy devices and Artificial Intelligence (AI). This partnership marks Dude Perfect's first tech collaboration, with storytelling as bold as the stunts.

Tms played a crucial role in integrating Google Gemini into the tour experience through Samsung Galaxy S25 Ultra and Z Fold 7. From live shows to digital content, Gemini served as the sixth 'Dude' on the tour, always ready and helpful.

At each tour stop, Dude Perfect created a unique 'Fact Checker' trivia segment for fans, where Gemini assists fans in tackling trivia and challenges in real time. Missed answers can be queried with Gemini, resulting in a seamless blend of entertainment and innovation that engages audiences.

Offstage, tms led a digital campaign featuring nine behind-the-scenes social videos. Samsung's mobile devices enabled Gemini to enhance the Dudes' trick shots, gaming content, and fan interactions. Through cohesive storytelling and cross-platform amplification, tms helped Samsung and Google bring innovation to life.

By integrating Samsung S25 Ultra and Z Fold7 with Google Gemini into the Hero Tour, tms transformed AI into a fan-favorite personality. From real-time trivia battles to behind-the-scenes clips, the collaboration sparked instant connection and engagement, helping Samsung and Google deliver tech-powered entertainment to fans.

While the tour has concluded, fans who missed it can still experience it through the 'Dude Perfect: The Hero Tour' movie, premiering on September 16 and set to be released in US theaters on September 26.