Quizlet Expands Advertising Partnership with Brand Metrics

Quizlet, a platform used by two-thirds of US high school students and half of college students, is extending its advertising partnership with Brand Metrics. This collaboration allows brands to reach these consumers through non-intrusive Study Break, Flashcard, and Native ads, designed to maintain the learning experience.

Kristen Friesen, Vice President of Revenue at Brand Metrics, highlighted Quizlet as a forward-thinking publisher that understands the importance of measurement in today's advertising landscape.

Quizlet can measure advertising campaign impacts on brand awareness, perception, and purchase intent without disrupting user experience.

Dave Pond, Head of Ads at Quizlet, noted that the partnership with Brand Metrics has been crucial in establishing trust with advertising partners.

This partnership aligns with Quizlet's commitment to transparency and measurable results.