Pomelli enters public beta as Google tests SMB marketing automation

Pomelli, an experimental platform co-developed by Google Labs and DeepMind, has entered public beta. The tool enables small and medium-sized businesses to build complete marketing campaigns in just three steps using generative AI.

According to Google Labs’ Senior Product Manager Daniel Adonai and DeepMind’s Bea Alessio, Pomelli tailors marketing assets to each business by understanding its brand identity. In the first stage, it analyzes a company’s website to capture tone, typography, imagery, and color patterns, forming what Google calls a “Business DNA.”

Based on this profile, Pomelli generates campaign concepts and incorporates user prompts to refine ideas. In the final stage, it turns selected concepts into “on-brand” creative assets—ads, website visuals, or social posts—delivered in editable formats for further customization.

At launch, the beta version is available to English-speaking users in the United States, Canada, Australia, and New Zealand. Google noted that the experiment may take time to mature before a full release.

Industry observers describe Pomelli as a bridge between brand consistency and creative flexibility, signaling an evolution in end-to-end content generation. By integrating human input into automated design, the platform shortens production cycles without losing a company’s visual identity.

However, the absence of UK access highlights a regional gap in early adoption. Analysts say this limitation exposes broader disparities in how generative AI tools are distributed, reflecting the uneven pace of innovation across startup ecosystems.

Pomelli suggests that the future of enterprise content creation lies not in standalone AI models but in brand-centered creative engines capable of producing cohesive, editable, and deployable marketing materials.