OpenAI’s Strategic Moves with Sora 2 and Dev Day

OpenAI launched its new social video app, Sora 2, on October 1, quickly filling the platform with AI-generated deepfakes of CEO Sam Altman. These videos appeared to violate copyright laws, raising questions about the app's purpose.

On October 6, at OpenAI's Dev Day, the company introduced a pragmatic platform for developers and business leaders to build applications within ChatGPT. These two launches, though seemingly contradictory, are part of OpenAI's broader strategy.

As AI technology becomes less differentiated, OpenAI aims to control the points where technology and users intersect. ChatGPT was the first such point, and Dev Day revealed the second, focusing on tools for developers and business leaders.

OpenAI is positioning ChatGPT as the internet's platform layer, controlling how businesses and users access AI services. Sora 2, meanwhile, is designed to compete with TikTok, betting on AI-generated content as the future of social media.

The success of this strategy depends on economic viability and market response. OpenAI is racing to secure key intersection points before competitors, understanding that product parity arrives quickly.