MrBeast Warns AI Could Threaten Creators’ Livelihoods

Top YouTube creator MrBeast has expressed concerns over the impact of AI on creators' livelihoods. He shared his thoughts on social media, questioning how AI-generated videos might affect the millions of creators who rely on content creation for their income.

MrBeast, whose real name is Jimmy Donaldson, is ranked No. 1 on Forbes' 2025 list of top creators, with significant earnings and a vast following. His influence in the industry means his concerns about AI as a potential existential threat are noteworthy.

The recent launch of OpenAI's Sora 2, an AI audio and video generator, has sparked interest. This app quickly became a hit, reaching No. 1 on the U.S. App Store. YouTube has also embraced AI, offering tools that allow creators to generate AI videos and apply different styles.

MrBeast faced backlash after releasing an AI tool for video thumbnails, which he later withdrew, opting to promote human artists instead. His company's philanthropy arm has also made AI investments.

Debate continues over whether AI video creation will democratize content creation or if human creativity remains essential. Even if AI becomes undetectable, creators using it without disclosure risk losing trust and damaging their reputation.