Meta Considers Google’s Gemini AI for Ad Enhancement

Meta is reportedly in discussions with Google to utilize the tech giant's Gemini AI model for its advertising business. This development has led to a rise in Google's stock during after-hours trading.

According to The Information, Meta, the parent company of Facebook, is exploring the use of Google's AI platform to enhance its advertising efforts, as reported by unnamed sources.

Google's stock saw an increase of nearly 1% in extended trading, while Meta's stock remained stable.

This news highlights Meta's ongoing efforts to strengthen its position in the AI sector, where it faces competition from Amazon, Microsoft, and Google. Meta has been heavily investing in boosting its AI capabilities, particularly in digital advertising, a crucial revenue stream.

Conversely, the news reaffirms Google's status as a leading player in the AI industry.