Google Mixboard: AI-Driven Visual Brainstorming Tool Launched

Google has launched Mixboard, an experimental tool through Google Labs, designed to enhance visual brainstorming and moodboard creation using artificial intelligence. Currently available in public beta for users in the United States, the platform functions as a digital canvas for exploring and organizing design-related ideas.

Mixboard is powered by Google's AI model, Gemini 2.5 Flash, allowing users to create boards from ready-made templates or simple text prompts. For instance, users can input commands like 'show me Memphis-style cups and plates' or 'set up an autumn-themed party in my living room' to generate relevant images. Additionally, users can upload their own photos, mixing them with AI-generated visuals to create unique boards. The tool serves as a creative assistant for various scenarios, from planning home interiors to organizing social events.

What distinguishes Mixboard is its strong reliance on AI for interactivity and customization. Users can refine their moodboards using natural language commands to adjust layouts, combine images, or request stylistically consistent graphics based on a reference photo. The platform also offers one-click options for regenerating visuals or producing alternative designs quickly, providing creators with multiple variations to explore.

While the concept of digital whiteboards for idea generation is not new, Google's entry into this space is notable for its deep integration with generative AI. This positions Mixboard as a dynamic tool capable of responding interactively to user input and evolving with the creative process.

Currently, the service remains exclusive to U.S. users, though the official website is globally accessible for those interested in following its progress. The launch indicates Google's broader strategy to embed AI across creative and productivity applications, directly targeting markets long dominated by platforms like Pinterest.