Google Introduces Pomelli, a New Marketing AI Tool

Google is testing Pomelli in Labs, a tool designed to analyze business websites and extract brand guidelines to propose marketing campaign ideas.

The company has launched an experiment called 'Pomelli' in Google Labs, focusing on marketing automation for small businesses and startups. Users can provide a URL for their business, which the agent analyzes to extract brand guidelines, core topics, and relevant information from sections like the About page. Pomelli organizes the collected assets, allowing users to review or modify them, ensuring the brand concept is accurate.

With this tailored dataset, Pomelli offers topic suggestions for future marketing campaigns, enabling users to choose an angle before generating multiple variations of campaign materials. These include visual assets, color schemes, call-to-action prompts, and campaign messages. The workflow targets business owners, marketers, and anyone seeking rapid campaign ideation with less manual effort. The experiment is currently limited to the US, Canada, Australia, and New Zealand.

The features discovered so far reveal a marketing agent capable of both researching and generating campaign options, allowing for hands-on adjustment by the user. While response speed remains an issue, the initial results stand out in quality and relevance, with potential for further improvement as users become more familiar with the tool’s workflow.

Google's initiative aligns with its broader strategy to embed AI-driven productivity across its portfolio, introducing agentic capabilities to business operations. If the product matures, it could streamline campaign planning for non-experts and position Google strongly in the autonomous marketing space as competition in AI-powered business assistants intensifies.