Google Chrome Integrates Gemini AI Model

Google has integrated the generative artificial intelligence model Gemini into its Chrome web browser. This decision follows a US court ruling that upheld Google's search market monopoly but deemed the sale of Chrome unnecessary, indicating a strategy to maintain dominance in the search market.

Gemini is accessible on mobile devices without requiring a separate paid subscription. Users can utilize Gemini to summarize webpage content, compare products across multiple tabs, and schedule meetings, among other features.

Integrated into Chrome, Gemini is closely linked with key apps like Google Calendar, YouTube, and Maps, enabling users to access various services without opening separate windows. Users can search for specific scenes in YouTube videos, check map information, and schedule events from a single screen using Gemini.

This update extends beyond simple information summarization, enhancing user productivity and security. For instance, AI searches can now be performed directly from the Chrome address bar, suggesting relevant questions based on the page content and providing summary information. Phishing detection and spam notification blocking, powered by the Gemini Nano model, have also been improved.

Google also plans to introduce 'Agentic' functionality to Gemini in the future. This will allow AI to directly manipulate web pages for users to perform repetitive tasks like grocery shopping or hair salon appointments, freeing users to focus on other tasks. This marks the expansion of a feature previously tested internally at Google under the name 'Project Mariner.'

This integration occurs amid a surge of AI browser launches from competitors. OpenAI released an AI agent called 'Operator' and began developing its own browser, while Antropic unveiled an AI browser using its model, Claude. Perplexity also launched 'Comet,' an AI browser exclusively for paid users, in July.

As internet browsers become a battleground for generative AI competition, Google is leveraging Chrome's technological edge and extensive user base to respond. As AI-driven competition in the search market intensifies, Google's latest move is attracting attention as part of its market defense strategy through AI integration.