Fiverr’s AI Character ‘Garry’ Creates Real-Time Ads

Fiverr (NYSE:FVRR) has launched 'Prompt and Punishment,' an innovative AI-generated marketing campaign featuring Garry, a middle-aged character who encounters viral internet moments. The campaign demonstrates how Fiverr's AI-expert freelancers can create high-quality content at 10% of traditional production costs.

Produced using Google's VEO3 engine and Runway AI tools, the campaign showcases real-time marketing capabilities by inserting Garry into trending scenarios like the Nicki Minaj stiletto challenge and WNBA events. The production combined Fiverr's in-house creative team with freelance AI experts, including directors from 'Too Short For Modeling,' demonstrating how smaller teams can compete with traditional agencies in content creation.

This initiative highlights a shift in creative production, where brands can directly leverage AI algorithms through skilled freelancers instead of traditional agency workflows, enabling faster iteration and execution of marketing concepts. Fiverr has been crowdsourcing ideas for Garry's next punishments since launch and producing them in real time.

Matti Yahav, Fiverr CMO, stated, 'Human creativity combined with the power and speed of AI is the future of the marketing industry.' The campaign exemplifies how AI tools and freelance creativity can enable more agile and responsive marketing.