Dreamforce 2025: Key Announcements Recap

Dreamforce 2025 in San Francisco is a major technology event attracting 50,000 attendees, showcasing Salesforce's latest innovations. Salesforce announced its entry into the ITSM space, integrating IT, customer, and HR services on a single platform.

Additionally, Salesforce launched MuleSoft Agent Fabric, a solution to register and monitor AI agents, addressing compliance risks and operational inefficiencies caused by disconnected AI agents across enterprises.

Salesforce introduced the 'Agentic Enterprise' model, emphasizing AI's role in supporting rather than replacing humans. The Agentforce 360 platform was unveiled to enable semi-autonomous customer-facing functions.

Salesforce strengthened its process intelligence capabilities by acquiring Apromore, offering end-to-end intelligence across disparate systems. This acquisition allows customers to standardize and simplify workflows.

The partnership between Salesforce and OpenAI expands, enabling Agentforce 360 customers to leverage ChatGPT for customer conversations and sales records. Collaboration with Anthropic was also announced, focusing on industry-specific AI solutions for regulated sectors.