AI’s Branding Crisis: An Analysis

AI technology is advancing rapidly, yet its branding is lagging behind. In the past, companies like Facebook and Apple set new standards for branding, and AI needs similar innovation.

Currently, most AI tools consist of simple text boxes, model selectors, and a few toggle buttons, which can bore users. While this simplicity aids user experience, it fails to convey the full potential of AI.

Silicon Valley brands can be summed up with the word 'ease.' However, AI is not just a tool for increasing productivity; it is a technology heralding a new era of intelligence. AI brands need to convey the complexity and beauty of this technology.

AI brands must break away from existing design philosophies and create a new visual operating system. They should transform user interfaces into poetry and deepen the connection with AI. This will help us understand how AI will change the world, beyond just its functional capabilities.