AI search gets Getty Images in multi-year deal with Perplexity

As companies seek to enrich on-screen answers, Getty Images signed a multi-year licensing deal to give Perplexity access to its premium photo library with attribution integrated to support ethical use in AI search. The agreement focuses on bringing high quality visuals directly into the company’s responses while preserving credit to creators.

By pairing a trusted image archive with answers, the partners are signaling that compliance and clarity will be core to AI search. Users can expect premium visuals integrated with consistent attribution as results surface.

The pact reflects a wider shift in which technology platforms secure licensed media to compete on reliability, a pattern that clarifies the value proposition of AI search as quality and trust become defining features.

For investors, rights-cleared libraries reduce legal exposure and can guide capital toward companies with dependable supply, a dynamic that may influence how AI search products scale over time.

If attribution and premium visuals become default expectations in enterprise procurement, vendors with credible partnerships could set the next standard for AI search in the coming cycle.