AI Max Expands Globally for Enhanced Ad Optimization

Advertisers worldwide can now utilize AI Max for Search campaigns, a one-click solution integrating the best of Google AI into Search campaigns. It is currently available in beta across Google Ads, Google Ads Editor, Search Ads 360, and via the Google Ads API.

There is a demand for more flexibility and creative control in campaign optimization. To address this, new one-click experiments have been introduced, directly integrated into the campaign flow, facilitating easy testing of AI Max.

Additionally, text guidelines are being developed to assist in creating brand-safe creative content. This feature guides Google AI to produce high-performing text assets that align with brand and business requirements. It will be available in both AI Max and Performance Max campaigns to more advertisers this fall.

Learn about the latest innovations from Think Week on Air this week. Explore our best practices guide and implement AI Max for Search campaigns to enhance your performance.