AI Agents Evolving in Enterprise Adoption

AI agents are gaining traction in enterprise settings, as highlighted at the recent Fortune Brainstorm Tech event in Park City. Executives focused on AI gathered to discuss the current state and future of AI agents, emphasizing their evolution beyond simple chatbots.

The discussion included insights from companies like Salesforce, Zillow, and Experian, which are integrating AI agents into their operations. These agents are described as autonomous software systems capable of perceiving environments, making decisions, and acting towards goals with minimal human intervention.

Zillow shared its experience with AI in its Follow Up Boss CRM system, which aids real estate professionals by automating tasks. Initially, these tools perform basic functions like call summarization, but they are gradually taking on more autonomous roles, such as sending pre-approval letters or booking tours.

Experian is utilizing conversational agents to guide customers through credit score improvements and assist financial institutions in risk assessment. The company plans to expand agent interactions with partners like Zillow.

Security concerns regarding AI agents were also addressed, particularly with the implementation of protocols like MCP (Model Context Protocol). While these protocols establish security standards, they also introduce new risks. Salesforce emphasized the importance of setting reliable parameters for AI agents to ensure consistent and trustworthy operations.