Adobe Project Frame Forward turns one frame into full video edits

Right now, Adobe is recasting video editing at its 2025 Max conference with a tool that turns one frame into a full-sequence change, branded Project Frame Forward. Edit the first frame and the system carries removals or additions across the clip.

At a technical level, Project Frame Forward takes two inputs, the original video and a modified first frame, then analyzes the scene to propagate the edit with consistent, realistic results. A person erased stays gone, and sketched or prompted objects track motion.

For teams shipping to more platforms, Project Frame Forward signals a shift from frame-by-frame toil to intent-led design. The approach makes video feel closer to photo workflows by compressing long timeline chores into a few guided steps.

Global investment momentum favors tools that streamline production, and this debut highlights demand for pragmatic automation with clear time savings. In that trend, Project Frame Forward slots in as an enterprise product that turns complex capability into daily tasks, and it hints that future video will be authored at the idea level.