Adobe Launches AI Agents to Enhance Business Efficiency

Adobe has unveiled a suite of AI agents designed to streamline business workflows and enhance productivity. These tools are capable of managing tasks such as audience building, campaign orchestration, and customer support enhancement. Adobe's strategy is to maintain a competitive edge by integrating AI directly into its products, including Firefly. This initiative comes as the company and its competitors face scrutiny over the impact of third-party AI tools on their market share.