AI Drives Growth in Service Sector
Rapid advancements in artificial intelligence are significantly contributing to the growth of China's consumer market, reshaping the global trade landscape in the digital economy era, according to experts and company executives.
At the 2025 e-commerce convention sub-forum of the China International Fair for Trade in Services in Beijing, Liu Yanfang, executive director of the research institute of the China International Electronic Commerce Center, highlighted the role of AI in expanding and upgrading online services consumption.
Liu noted that the State Council's guideline on implementing the 'AI Plus' initiative focuses on promoting AI applications in consumption and expanding new consumption scenarios, providing guidance and creating an enabling environment for e-commerce enterprises.
The use of new technologies, such as AI and big data, is enriching consumption scenarios and injecting new vitality into services consumption. AI is creating new service formats like digital humans and virtual hosts, while also transforming traditional services industries and optimizing consumption structures.
China's e-commerce sector saw steady growth in the first seven months, with online sales showing significant increases. Alibaba Group's 1688 platform has integrated AI tools to enhance product search and selection efficiency for consumers.
Alibaba's Taobao and Tmall platforms released the 'China Online Consumption Brand Index' during the 2025 CIFTIS, emphasizing the importance of product quality and brand reputation among Chinese consumers.
The China Federation of Logistics and Purchasing reported that the e-commerce logistics market index reached 112.3 in August, the highest level this year, indicating a rise in Chinese consumer spending willingness.
Qiu Sheng, vice-president of Amazon China, stated that AI is accelerating product innovation, allowing sellers to capture consumption trends and better understand user needs. His company is assisting Chinese cross-border sellers in expanding their overseas presence through AI digital tools.