Microsoft Surface criticized for iPadOS advertisement error

Microsoft's official Surface account recently posted an image on social media platform X (formerly Twitter) showcasing the Surface Pro as the 'ultimate research buddy.' However, the device was mistakenly shown running iPadOS instead of Windows. The post remained online for over 24 hours, suggesting an oversight by the social media team.

This incident has sparked criticism regarding Microsoft's management of its consumer businesses. The company has been reducing its consumer service teams and dismantling social media teams, weakening its relationship with consumers. This error has negatively impacted Microsoft's brand image.

X's community notes feature conducted a fact-check on the post, confirming that Microsoft indeed used iPadOS in its marketing. While this may seem like a minor mistake, it underscores criticism of Microsoft's current management approach.

Microsoft has faced several security issues recently, with its systems being breached by foreign hackers, affecting the company's credibility. Despite these challenges, Microsoft's stock price remains high.