Adobe Firefly and Express Enhance with Gemini AI

Google's Gemini 2.5 Flash Image is now available in Adobe Firefly for text-to-image functionality and Adobe Express.

Gemini 2.5 Flash Image enables Adobe users to generate stylized graphics in Firefly, then animate, resize, add captions, and publish via Adobe Express, streamlining the entire process.

Other use cases include campaign asset changes for marketers (such as swapping backgrounds and creating variations) and prototyping product concepts for designers.

While many of these features were previously available using Adobe’s own Firefly models, Google’s Gemini model enhances the experience with improved context, knowledge, consistency, and performance.

Adobe also utilizes other partner models from companies like OpenAI, Black Forest Labs, Runway, Pika, Ideogram, Lume AI, Moonvalley, and more, offering users more flexibility and increasing the likelihood of continued subscriptions to Adobe’s platform.

For a limited time, Adobe is offering paid customers unlimited generations with Gemini 2.5 Flash Image as a welcome promotion. Even free Firefly users will have access to up to 20 generations to test the newly added model.

Regardless of model selection, Adobe emphasized that user-generated content and uploads will not be used to train generative AI models.

“This has always been the case for Adobe Firefly generative AI models, and it’s a requirement in all our partnership agreements,” VP of New GenAI Business Ventures Hannah Elsakr wrote in a blog post.

“With today’s addition of Google’s Gemini 2.5 Flash Image in Adobe Firefly and Adobe Express, people have even greater flexibility to explore their ideas with industry-leading generative AI models and create stunning content with ease,” Elsakr added.