Paramount Eyes AI for Increased Production Post-WBD Merger

The potential merger between Warner Bros. Discovery and Paramount Skydance has introduced artificial intelligence as a key factor. Following Warner Bros. Discovery's sale announcement, several companies, including Netflix and Apple, have shown interest in acquisition, but Paramount Skydance CEO David Ellison emerges as the leading contender.

Paramount has submitted three bids so far, each with new elements to appeal to the Warner Bros. Discovery board. Despite all bids being rejected, Ellison remains determined to acquire the studio. A recent Bloomberg report suggests Ellison plans to leverage AI to boost film and TV production if the merger occurs.

According to Bloomberg's sources, Ellison aims for a merged Paramount-WBD to produce 30 movies annually. In recent years, AI has become a potential disruptor in the industry, with many creatives and guilds discussing its use. It was a major issue during the 2023 WGA and SAG-AFTRA strikes.

Despite the controversy surrounding AI, many creatives and executives are considering its use. Several high-profile productions have already utilized it, such as Marvel Studios' 'Ant-Man and the Wasp: Quantumania.' When AI usage is revealed, apologies or statements are often issued. However, if the merger proceeds and Ellison's plans are realized, it could mark a significant step toward normalizing AI in Hollywood.

Currently, Warner Bros. Discovery has not accepted any acquisition bids, but with Paramount as a strong contender, Ellison's acquisition seems likely. Bloomberg's report offers insight into what to expect from WBD if the merger with Paramount materializes.