YouTube Introduces AI Detection Tool

YouTube has introduced a new artificial intelligence detection tool named 'likeness detection', allowing creators to identify and report AI-generated videos that use their facial features without consent.

Initially available as an experimental feature, verified creators can review flagged videos in a new Content Detection tab on YouTube Studio. If a video appears to feature an AI-generated imitation of their face or voice, creators can file a takedown request for review.

In a recent help center post, YouTube warned that the system is still under development and may occasionally flag legitimate videos featuring a creator's actual face or previously uploaded content. The tool operates similarly to YouTube's Content ID system, which detects copyrighted material across the platform, but is specifically designed to manage identity-based misuse in the age of generative AI.

Creators can activate YouTube's likeness detection tool through YouTube Studio by verifying their identity with a government ID and a short video selfie. Once approved, they can review flagged videos that may feature AI-generated imitations of their face or voice and choose to request removal or keep them online.

The rollout began last week, with wider access expected in the coming months. The company first announced plans for the tool last year and tested it in a pilot program involving talent represented by the Creative Artists Agency (CAA).

The launch comes amid growing concern over the misuse of generative AI to create deepfakes that impersonate public figures, particularly on social media platforms. In March 2024, YouTube began requiring creators to label content that includes AI-generated or altered material and introduced new policies to restrict music that imitates an artist's voice.