Visalia Times-Delta Partners with AI Engine Perplexity

The Visalia Times-Delta aims to deliver trusted journalism and content that strengthens and informs the community. This mission remains crucial in the age of AI.

As part of the USA TODAY Network, the Visalia Times-Delta has announced a partnership with Perplexity, an AI-powered search and answer engine that integrates large language models with real-time web search. This partnership ensures that Perplexity’s search results and AI-curated answers are based on credible journalism from the local newsroom.

Perplexity prioritizes accurate and relevant news and information. Trusted content from USA TODAY and select USA TODAY Network publications, including the Visalia Times-Delta, will be available on Perplexity’s new agentic web browser, Comet.

By licensing content to Perplexity, the Visalia Times-Delta ensures that local stories are part of the AI knowledge ecosystem, providing answers grounded in verified reporting for community-related questions.

This agreement acknowledges the value of quality journalism and provides new revenue to support journalists and their daily work. It exemplifies how publishers are evolving and adapting, and how AI companies can responsibly collaborate with proper attribution and fair compensation.

Perplexity highlighted in their Comet announcement that 'the quality of knowledge has never mattered more.' This partnership ensures that local community voices and the journalists who serve them are included.