Microsoft Plans to Address Confusion Over Copilot Apps

Microsoft employees have expressed concerns that customers are struggling to differentiate between its various Copilot products. The company has a strategy to address this confusion, as revealed in audio from an internal meeting.

During a recent all-employee town hall, a Microsoft employee inquired about the company's plans to make its multiple Copilot apps less confusing for users. Microsoft currently offers two different Copilot apps in mobile app stores: a consumer version developed by Microsoft AI and a rebranded Microsoft Office app called Copilot.

CEO Satya Nadella stated that the context of the products should help clear up any confusion. He noted that customers have learned to switch profiles between personal Microsoft accounts and separate work or school accounts.

Microsoft is also being more deliberate in how each Copilot is promoted. Yusuf Mehdi, Microsoft's consumer chief marketing officer, emphasized that the most important aspect is ensuring the tools work the same, providing a coherent and simple experience for users switching between the apps.

An advertising watchdog recently criticized Microsoft's universal use of the term 'Copilot,' suggesting that consumers might not understand the differences between the products.