Adobe Strengthens Video AI with Luma AI Partnership

Adobe is enhancing its position in generative artificial intelligence through a strategic partnership with Luma AI, integrating advanced video generation capabilities into its creative ecosystem. The San Jose-based company is incorporating Luma's cutting-edge Ray3 technology exclusively into its Firefly platform, potentially expanding its competitive edge in the creative software market.

Through this collaboration, Adobe Creative Cloud Pro subscribers will have early access to Luma AI's sophisticated Ray3 model prior to its public release. This video generation technology is notable for its native HDR support, capable of producing cinema-quality video clips up to ten seconds long from simple text descriptions.