Qualcomm Enhances Content Supply Chain with Adobe GenStudio

Qualcomm has expanded its collaboration with Adobe by adopting GenStudio, a suite of tools that integrates generative technology into marketing workflows. This initiative aims to enhance the creation and delivery of personalized campaigns across various channels.

The announcement, made on September 19, highlighted Qualcomm's need to manage an increasing volume of digital content as it expands its intelligent computing portfolio.

Don McGuire, Senior Vice President and Chief Marketing Officer at Qualcomm, stated that the company is redefining how creativity scales.

Adobe explained that its GenStudio platform allows businesses to optimize content supply chains, ensuring that campaigns can be delivered swiftly without compromising brand consistency.

Qualcomm is utilizing several applications within Adobe GenStudio, which complement the company's existing Adobe stack. Workfront is used for planning and managing creative projects, while Marketo provides marketing automation and customer insights.

By integrating GenStudio into its operations, Qualcomm expects to improve workflow connectivity across marketing teams, enhance self-service capabilities, and reduce friction in content production.